Earnings Season 2025: What Families Should Know

Every fall, public companies release quarterly financial results in what’s known as “earnings season.” This year, attention is focused on tech giants like Apple, Google, and Microsoft. These companies often influence the broader stock market, so their earnings reports can impact both short-term market trends and long-term investment growth.

Even if you’re not directly investing in these companies, earnings season can affect retirement accounts, 401(k)s, and college savings plans. Strong profits from these companies may boost the overall market, potentially increasing the value of your investments. Conversely, disappointing results can create short-term market volatility—but long-term investors typically recover as the market balances itself.

This fall is a great time for families to review their investment strategy. Are your assets diversified to manage risk? Are your financial goals clearly defined? Staying focused on long-term objectives can help avoid the stress that comes from reacting to every market headline.